What is Web Marketing ?

Increasingly success in business is predicated on the effectiveness of its marketing effort both traditional and electronic. This is due in part to the ability for new Internet only operations to compete with traditional shops and distribution outlets. Web marketing refers to a company's efforts in promoting its products and services on the Internet.

Generation of traffic to your site is key to the success of the business if the only form of distribution is using electronic means. For bricks and mortar operations, the Internet is used both to promote the physical shopfront and increasingly as a way of directly selling to consumers.

Achieving marketing success through use of the Internet as a marketing and distribution tool is about targeting traffic and converting leads to direct sales. Conversions of a site depend upon many factors that include the associated business model, the click through rates, site navigation structure, the behaviour of the website user and the overall appeal and ease of use of the site.

Developing a brand name is a key requirement for the online business. For an established brand, the Internet serves to support and reinforce the brand name. How this brand is developed and marketed will ultimately be critical to ongoing success of the business....read more ....