Our Search Engine Evaluation includes a comprehensive
report on your current search engine exposure, compares you to your major competitors and provides a structured approach to optimising your site to ensure lasting improvements in ranking positions.
Our search engine marketing and search engine optimization services cover topics including the relationship between keywords and target market segments, competitor and market analysis and future search ranking trends.
Search engines use software known 'spiders' or 'robots' to
crawl websites in order to collect content from your website
to populate search engine databases databases. Spiders
follow hyperlinks within and between websites, meaning it is
vital that your site is effectively designed to ensure that
spiders can follow links easily and efficiently in order to
gather contet from your site. Many websites are built
in ways that prevents spiders from reaching or effectively
crawling web page content. Examaples include high use of flash
animations, frames, complex navigation and duplicate pages
and contant. Removing barriers to spiders indexing your site
will in all likelihood increase the amount of content and number
of pages that search engines can find, index and rank.
To be found effectively when someone enters a keyword into
Google, for example, means that your site must be fully and
comprehensively optimised to ensure that it uses all of
the elements that search engines use to rank your site.
Onsite optimisation tactics include:
- modifying web page tags and content to target certain keywords relevant to your audience
- regularly adding fresh and unique content
- adding sitemap(s)
- having an effective internal linking structure
- having strong inbound and outbound links
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