SEM

Search Engine Marketing, or SEM, is an important part of every successful Internet Marketing Strategy. Site2Work is a Specialist Search Engine Marketing Company based in Hobart, Tasmania but providing cost-effective SEO and SEM services in both Australia and New Zealand. We provide a variety of Online Marketing Services for small and medium sized enterprises.

Search Engine Marketing (SEM) is a form of Online Marketing, Internet Marketing that refers to all activities which are aimed at improving the quantity and quality of traffic referred by search engines to your website. The three main parts of Search Engine Marketing (SEM) are generic Search Engine Optimisation (SEO), Paid Inlcusion, and Pay Per Click (PPC) in major Search Engines.

Paid Inclusion is a method to quickly have your website included in the search engine's index, and display it among generic search results for key phrases relating to your products or services.The ranking is based on relevancy, and not guaranteed so there is an element of risk involved inthis strategy. Search Engine companies such as Yahoo, Site Submit Pro, charge an annual fee to include websites guaranteed to be indexed within a reasonably short amount of time; odten as quick as 1-2 days. Paid Inclusion is often used for time-sensitive websites which require frequent updates, or to keep the search engine index of a high standard and free of 'spammy' websites.

Search optimization	Link strategies	Offsite optimization
Keyword density	Keyword analysis / design	Content structure
Keyword structures	Meta-tag optimization	Content analysis

Site2Work has been successfully providing SEM for almost 5-years to clients in Australia. We continually keep abreast of the rapidly changing field of search marketing and search engine optimisation to ensure we provide effective search marketing services generated using proven techniques.

We specialise in everthing Internet, and we do it very thoroughly, and well. We are specialists in the field of search engine marketing - SEM. Our focus is organic search, improving your free search listings in the major search engines. We perform in-house research and development to determine what works and what doesn't, and we don't make promises we can't keep. We research, implement, research, tweak, improve, research .... This is why we succeed in Australia in the field of SEM - Search Engine Marketing.