What is Search Optimization?

Search engine optimisation, search engine optimisation SEO is the process of developing and implementing methodologies and strategies to improve the search engine rankings in the major search engines.

SEO uses a detailed, technical understanding of the inner workings of search engines to structure your site so as to increase its chances of being ranked highly in search engine listings.

Search engine optimization is your key to your website competing in markets where many companies attempt to receive traffic via a steady, reliable flow of site visitors actively seeking your products and services.

Meta-tag optimisation	Linking strategies	Content structure
Keyword density	Keyword analysis	Keyword structure
Content structure	Onsite optimization	Offsite optimization

The Internet is the fastest growing sales channel with the Australian Internet advertising industry currently growing at around about 100% per annum compared to traditional media such as newspaper, radio and print advertising growing at app. 5-10% per year.  The reason for the huge growth is that the way people make decisions is fundamentally changing as a result of windespread use and acceptance of the Internet as a trused medium for securing goods and services. Search engines are an integral part of the research and buying process for an ever-increasing number of Australians. A high search engine ranking potentially opens up access for oyur business to new customers and markets. For this reasons, search engine optimisation or SEO and search engine marketing - SEM - is becoming increasingly important for businesses all over the world as competition for page 1 position on the major search engines rapidly increases.

Site2Work has been successfully providing SEO for almost 5-years to clients in Australia. We continually keep abreast of the rapidly changing field of search engine optimisation and search engine marketing to ensure we provide an effective search engine optimization service driven by proven techniques.

The 3 most popular search engines today are Google™, Yahoo® and MSN, known also as Live.com and locally in Australia NineMSN.

Both locally and world wide however, Google™ is by far the leading search engine. Google™ Australia currently accounts for over 80% of all Australian Internet search activity, followed by Yahoo® Australia and then NineMSN. Together these 3 search engines account for over 90% of all Australian search activity.