What is Search Marketing?

Search engine marketing SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. SEO is a separate discipline with the primary difference being that SEM invovles buying paid search listings.

Enterprise Search Marketing, or Enterprise Search Engine Marketing as it is often referred, is a subset of Search Engine Marketing (SEM) that relates specifically to the implementation, management and measurement of SEM programs at scale across a variety of business units, geographies, budgets, languages search engines and target audiences. As with Search Engine Marketing, there are three main methods: Search Engine Optimization (SEO), paid search engine advertising or pay per click advertising and paid inclusion.

Paid Advertising	Pay-per-click	Paid search Results
Meta-tag optimisation	Linking strategies	Content structure
Keyword density	Keyword analysis	Keyword structure
Content structure	Onsite optimization	Offsite optimization

SEM is a relatively new advertising channel that we feel is not universally understood by business. Search engine optimisation and search engine marketing are both forms of online advertising. Search engine optimisation is often referred to as SEO and search engine marketing is often referred to as SEM or paid search. SEO and SEM should be a major part of your advertising mix. It is highly measurable, affordable, accountable and an important form of advertising for you to promote your business and have customers find your goods or services online.

Site2Work has been providing SEM for almost 5-years to clients in Australia. We continually keep abreast of the rapidly changing field of search engine optimisation and search engine marketing to ensure we provide an effective search engine optimization service driven by proven techniques.