Pay-per-click PPC

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Pay per click is characterised by its click-based payment model. In a pay per click scenario, you only pay for the clicks to your website generated by your ad, based on a pre-arranged per-click rate. Common pay per click advertising options include search engines, affiliate programs and per-click advertising networks.

Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.

Onsite optimization	Linking strategies	Offsite optimization
Keyword density	Keyword analysis	Content structure
Keyword structure	Meta-tag optimisation	Content design

Site2Work, search engine optimization services Australia, provides SEO, SEM, Search Engine Marketing, Search Optimisation and PPC services to clients across all business sectors. We specialise in key phrase research, competitor analysis, page content optimisation, link building, Google AdWords management (pay-per-click), performance analysis and reporting. We offer:

• Tailored, packaged fully managed solutions designed to provide flexibility and value for money for your business
• Ongoing partnerships where we provide strategic planning and advice specific to your industry
• Services delivered under a structured service level agreement

Websites that utilise PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored advertisements and appear adjacent to or above free search listing results on search engine results pages, or anywhere a web developer chooses on a content site.