A lot is written about linking campaigns and Search Engine success .. proceed with caution !

OK, so you've spent a lot of time, money and effort building and optimising your site. But nothing is happening in the search engines, your rank is low or you simply aren't being found in the major engines.

OK, time to put a Linking Strategy into action.

But first, you need tp make sure you understand the basics. Link popularity is the measure of 'inbound' links to your web site. But rather than simply trading links with any site you find or any e-mail request your receive, be very selective about the sites from which you request links. Search engines use complex and sophisticated algorithms rules when judging the importance of a link - one of them being the popularity of the site linking to you. For example a site with complimentary content with a Google Pagerank of 5 or higher is infinitely more important and valuable than 25 links with Pageranks of 3 or less that contain little or no valid content..

And once you do secure great links, don't expect to grow your link popularity overnight. Site ranking will improve over time with good links but make sure you allocate a couple of hours a week on link building..

Link building is an incremental activity - work on it ! Over time these one or two new links start adding up until they are hundreds or even thousands of links. read more ..

Inbound versus outbound links - what's the difference ? read More ..